BacanaPlay - Invasão Bacana

How many times, amidst the responsibilities of daily life, don't we wish we had, even if it were just 5 minutes for ourselves, where everything was joyful and fun? Moments that would add color and magic to our day.

This campaign aims to convey the message that BacanaPlay is the ideal brand to deliver those moments, through a positive, colorful, lively, and passionate mood. This campaign works for two markets, Portugal and Brazil, with minor adaptations. The main message of the campaign focuses on positioning the brand as a companion for good times, motivating people to use BacanaPlay's platforms to escape from boring moments and enter a world of endless fun. When you're bored and you grab your phone to entertain yourself, BacanaPlay is the best destination to add joy with the thousands of games it offers.