bwin - Bolas de bwin

Integrated with the concept of the "22 Summer" campaign, which centers around the theme of obviousness, we devised a brand activation that prominently featured the quintessential summer location: the beach. We offered a unique twist on the traditional Portuguese "Bolas de Berlin" by introducing "Bolas de bwin." This adaptation directly translates to "bwin balls," ensuring that whenever someone thinks about a ball, particularly in the context of football, they associate it with bwin.